As salon professionals, we have access to any product in the world and we curate items from companies that we believe in. We don’t choose these creative tools because they’re the latest release or have some media buzz. We choose them because they’re things we love to work with and think you’ll enjoy them too.
“I have never been so passionate about a product before! This scalp scrub is AMAZING. It lathers up so nicely and leaves your hair feeling light and airy. I could not love this product more.”
– Gail, Satisfied Customer
Electric Hairdressing London
Prolongs the life and vibrance of professional colour
Ideal for natural blondes & redheads too
Anti-oxidant formula that is highly conditioning
Maximizes the life of permanent or semi-permanent color
Illuminates and maximises the shine of natural colors too
Leaves hair silky, glossy and manageable
Nourishing and replenishing conditioning treatment
Repairs dry or damaged hair
Supremely smooth and glossy results
Breathes new life into dry, stressed hair
Intensifies your natural shine without coating
Anti-static & anti-flyaway
Extremely moisturising without weighing the hair down
Anti-static & anti-flyaway
Doubles as a nourishment treatment
Electric Hairdressing
Hailed as the UK’s most exciting hairdressing brand, Electric is the creation of Founder & Creative Director, Mark Woolley.
Mark’s vision was to produce a creative stable of excellence that delivers the ethics of British innovation and design and the raw passion and creativity demanded by both hairdressers and clients alike.
The Electric brand encompasses award-winning salons, an ethical professional product line, an education academy, a photographic and film studio, Electric Space - a 6000 sq ft state of the art creative space in Central London, and a headquarters Falmer Court - a farm in the Sussex countryside.
Born in 2007, in fashionable Brighton on the south coast of England. Electric has grown into a brand with global recognition, with Electric products used by the some of the world’s most influential hair stylists.
Evo Haircare
evo creator, Garth Gauvin
evo hair
From humble beginnings to big ideas our mission has remained the same: saving ordinary humans from themselves.
Evo does this by challenging the status quo… to get people thinking for themselves, so that they can inspire positive change while providing honest products that respect people and the planet.
In an industry awash with over-inflated truths, big brand baloney and unrealistic standards of beauty, evo came to be… the first professional haircare brand to speak the truth with individuality and integrity. Coming from a long line of hairdressing heritage, evo has always been a family affair. The family mission to grow and protect the hairdressing industry has been at their core since 2005. Today, they’re continuing this quest by providing salons across the globe with honest products that put performance, people and the planet first.
Olaplex
The best-seller from Olaplex is an at-home treatment, not a conditioner, that reduces breakage and visibly strengthens hair, improving its look and feel. It will restore your hair's healthy appearance and texture by repairing damage and protecting hair structure.
N°4 Shampoo repairs and protects hair from everyday stresses — including damaged hair, split ends, and frizz — by re-linking broken bonds. Leaves hair easier to manage, shinier and healthier with each use. N°4 is color-safe and proven to reduce breakage and strengthen all types of hair.
Leaves hair easier to manage, shinier and healthier with each use. Protects and repairs damaged hair, split ends, and frizz by re-linking broken bonds. It is color-safe and will strengthen and leave your hair stronger than ever.
N°6 strengthens, moisturizes, and speeds up blow-dry times. Excellent for all hair types, including colored and chemically treated hair, and eliminates frizz and flyaways for up to 72 hours.
Dramatically increases shine, softness, and color vibrancy.
N°7 minimizes flyaways and frizz, while providing UV/heat protection of up to 450°F/232°C.
Infused with patented OLAPLEX Bond Building technology, this highly concentrated reparative mask adds shine, smoothness & body while providing intense moisture to treat damaged hair. Hair so visibly healthy, you can skip the styling.
Olaplex, the brainchild of two PHDs in Chemistry and Materials, has freed colorists to venture into previously uncharted territory.
Olaplex, The Original Bond Builder
Olaplex started in a California garage, and since 2014 have grown exponentially to include millions of fans worldwide. Their patented technology is continuously changing what is possible for hair!
Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care. Hair wasn't just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant.
Davines Essential Haircare
Shampoo characterised by a soft foam, formulated to gently cleanse the hair making it light and shiny.
Ideal for medium fine, fine hair and for daily cleansing.
Its light and moisturizing formulation is designed to untangle hair making it soft and light, without weighing it down.
Ideal for medium fine, fine hair and for frequent shampooing.
Creamy shampoo to give elasticity to curly or wavy hair. The moisturizing formula cleanses the hair, makes it soft and light enhancing its volume, shine and without compromising texture.
Conditioner to enhance and control wavy or curly hair. Its formula makes the hair soft and light giving elasticity and volume without weighing it down.
Leave-on serum to obtain better definition on all types of curls or wavy hair. It does not weigh the hair down, it does not leave residue and keeps the hair soft and shiny.
Cream for controlling volume with an anti-frizz effect for wavy and very curly hair. It defines the curl texture leaving the curl soft, light and elastic even in case of high humidity.
Cream for controlling volume with an anti-frizz effect for wavy and very curly hair. It defines the curl texture leaving the curl soft, light and elastic even in case of high humidity.
Leave-on cream to smooth frizzy, unruly or wavy hair. The formula moisturizes in an invisible way without weighing it down. The hair is soft, easy to comb and shiny.
Shampoo for frizzy or unruly hair for a smooth look. Formula characterized by a soft and creamy foam designed to gently cleanse frizzy hair, making it smooth.
Conditioner to control frizzy or curly hair. The conditioning formula moisturizes the hair and helps it restore elasticity eliminating the frizz effect and making the hair shiny.
Elasticizing anti-breakage shampoo for long or damaged hair. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse the hair, making it shiny and silky.
Conditioner for long or damaged hair. The conditioning action moisturizes the hair, nourishes the ends and prevents their breakage. The light formula makes the hair smooth and soft without weighing it down.
Ideal for protecting all types of hair from stress caused by straightener or blow dryer. The Melu spray effectively protects the hair from heat stresses.
Specific shampoo for coloured hair. Its formula, characterized by a rich and full-bodied foam, gently cleanses the hair, protecting the colour and keeping it shiny for longer.
Illuminating and protective conditioner for coloured hair. Its formula is designed to untangle coloured hair and make it soft and silky, protecting cosmetic colour. It does not weigh down the hair.
Shampoo formulated to remove the residue of styling products or before a perm service. The rich and airy foam leaves the hair extremely clean.
Scrub shampoo with sea salt. It refreshes the scalp and removes impurities, product residues and polluting particles. It gives texture to the hair and keeps it clean and light for longer. Winner Best Clarifying Treatment 2020, Women's Health.
Volumizing shampoo for fine or limp hair. It gently cleanses the hair making it soft and light with a lasting boost of body and volume.
The Bollati family starts a cosmetics lab forformulation and productionon behalf of third parties.
Davines from the Bollati Family
Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide.
After a decade of honing their expertise, they began creating their own brand of Davines hair care products exclusively for salons. They are now a B Corp and have an international presence in more than 90 countries with a multicultural staff. In addition to the main office in Parma - the Davines Village - they have offices in New York, London, Paris, Mexico City, Deventer (Netherlands), and Hong Kong.
Davines OI
Milky-smooth Shampoo ideal for all hair types. Infused with nourishing Roucou oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Antioxidant action and longlasting perfume.
Rich and buttery conditioner for all hair types. Providing extraordinary softness, shine and body, accelerating the drying process leaving the hair with a sensory scent.
Lightweight OI All In One Milk is a multi-function leave-in spray treatment that softens, detangles, controls frizz and protects the hair from heat.
Multi-function oil, adds shine and softness to hair while also detangling and fighting frizz, working especially well on coarse or dry hair. The hair structure is left protected, without weighing it down.
OI from Davines
Their best-selling and award-winning OI family acts as both a daily routine and styling agent.
Formulated with Roucou oil, the products give extraordinary shine and softness toany kind of hair.
The name OI comes from the ancient Eastern idea of harmony through the balance of opposite forces. In an effort to create balance between the senses, mulitple benefits and effectiveness, OI lets you see immediate positive results from your first use.
More from Davines
A transformative liquid-to-foam elixir that repairs mildly damaged and lackluster hair, providing instant softness and vitality.
Liquid Spell: a bodifying fluid visibly transforms the quality of the hair fiber for a healthier, silkier and naturally shiny look.
Invigorating mask that gives energy and volume to dull hair and restores tone and hydration to the scalp. Ideal recovery treatment after stressful situations or exposure to extreme atmospheric conditions.
Repairing mask, it gives new life to very damaged hair. It restores a healthy look to the hair giving it shine, nourishment and softness. Perfect for people who use hot tools.
Relaxing scalp and hair mask. A true wellbeing experience: softness, hydration and comfort for hair and scalp needing a break.
Revitalizing, detoxifying and anti-oxidant mask for scalp and hair stressed by environmental factors. It eliminates impurities caused by pollution, dust, heavy metals for a purifying routine.
Regenerating hair mask with immediate action. In just 3 minutes it moisturizes and untangles the hair making it soft, silky and workable. Perfect for all hair types, when in a hurry.
Mask for extra shine. It gives the hair a boost of shine and enhances colour and cut without weighing the hair down. Perfect for all hair types, in particular for dull looking ones.
Leave-on cream to smooth frizzy, unruly or wavy hair. The formula moisturizes in an invisible way without weighing it down. The hair is soft, easy to comb and shiny.
Scrub shampoo with sea salt. It refreshes the scalp and removes impurities, product residues and polluting particles. It gives texture to the hair and keeps it clean and light for longer. Winner Best Clarifying Treatment 2020, Women's Health.
Volumizing shampoo for fine or limp hair. It gently cleanses the hair making it soft and light with a lasting boost of body and volume.